I love the multi use on your eyelids, lips and cheeks for contouring. It is so convenient to be able to quickly run across your lids for a color pop then across your cheekbones for contour, and lips for a hint of softness. To be honest, I never wore eyeshadow before this because of the time and energy to select a color and apply. The stick makes it very easy. Best part is the ingredients don’t have all the toxic properties like a lot of big makeup companies. I wish I would have found this product years ago!